Affordable Consulting for Small Business

I am a small business, do I really need a website?

That's a good question. In fact, it's one of the most important and most frequently asked questions of the digital business age. So should your business have a website, even if your business is small and sells products or services you don't think can be sold online? The answer is Yes, if you have a business, you should have a website. Period. No question. Without a doubt.

That said, it's not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making purchasing decisions at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.

FACT:

• According to recent 2008 Nielson / Net Ratings it is estimated that 72.5% of the U.S. population will be internet users by the end of December 2008. (Roughly 218 Billion People)

Level The Playing Field

One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. I've seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them.

You also mention that yours is a small operation, but when it comes to benefiting from a website, size does not matter. It doesn’t matter if you're a one-man show or a 10,000-employee corporate giant; if you don't have a website, you're losing business to other companies that do.Pricing starts at $100